Another poster in the bag

Posters are large displays of information. The information is sometimes obvious and direct, sometimes layered in multiple meanings, and, deciphered into multiple specific personal meanings.

- hey, I've just discovered these undershelf lights in my cubicle. Look - light on the left. Light on the right. Nice.

OK, so when you're building a poster, you notice the meanings available in the provided information and then . . .

Light on the right, flick, no light on the left.

. . . organizing into a sequence with an emphasis that the author and the other communicating agents will find best represents their needs . . .

- flick - no light on the right.

. . . and so this is how it goes. The often overlooked feature of the process is the creation of a whole new set of meanings that are based upon the presentation media and its inherent values. What values?

- flick - light on the right.